Mother's Day Campaign for Swiggy Instamart
Title: Celebrating Every Mom
Objective: To celebrate Mother's Day by honoring the diverse and unique roles that mothers play in our lives. This campaign aims to highlight the different types of moms we encounter daily, showcasing their love, dedication, and individuality. The goal is to create an emotional connection with our audience, reinforcing Swiggy Instamart's commitment to serving all families with care and convenience.
Creative Execution:
1) Illustrations:
Color Scheme: Consistent use of orange and cream to maintain brand identity and visual harmony. These illustrations will be utilized across various campaign materials, including a flyer and gift wrapper. Each illustration will depict different types of moms, emphasizing their individuality and the special moments they create.
2) Flyer:
Incorporate the illustrations to create an engaging and visually appealing flyer. The flyer will include a brief message about the importance of celebrating every mom and promoting special offers or discounts available on Swiggy Instamart for Mother's Day.
3) Gift Wrapper:
Use the illustrations to create a unique and beautiful gift wrapper. This wrapper will be available for customers who purchase special Mother's Day gift packages from Swiggy Instamart, adding an extra touch of thoughtfulness to their presents.
Conclusion: This Mother's Day campaign by Swiggy Instamart aims to resonate with customers by celebrating the diversity and beauty of motherhood. Through a heartfelt YouTube commercial and cohesive design elements in the form of flyers and gift wrappers, we hope to create a memorable and meaningful experience for our audience, reinforcing our brand's dedication to serving every family's needs with love and care.
Credit
General Manager, Design – Tushar Waghmare
Assistant Manager, Design – Swapnil Chaughule
Illustrator - Ashray Dhamankar