Project Title:
Swiggy Instamart Last Moment Action Flyer
Concept Insight:
In our daily lives, we often find ourselves in urgent need of groceries or household items at the last moment, whether in the kitchen, bathroom, or dining table. These common, relatable situations create a sense of urgency and frustration when the necessary items are not available. Swiggy Instamart offers a quick and reliable solution, ensuring that you never have to face these moments unprepared.
Design Idea:
The flyer will use playful and engaging illustrations to depict various last-moment scenarios where people urgently need groceries or household items. Each scenario will highlight the frustration of not having the needed items, followed by the solution provided by Swiggy Instamart. The illustrations will be vibrant and eye-catching, drawing attention to the convenience and speed of Swiggy Instamart’s service.
Goal:
The Swiggy Instamart Last Moment Action Flyer aims to:
Create awareness about the convenience and speed of Swiggy Instamart’s delivery service.
Relate to customers by highlighting everyday urgent situations they often face.
Encourage immediate action and app usage for quick grocery solutions.
By illustrating these common last-moment scenarios and presenting Swiggy Instamart as the reliable solution, the flyer will effectively communicate the brand’s value proposition and encourage customers to use the service for their urgent grocery needs.
Initial sketch
Final sketch
Illustration credit - Saurabh padhye