Swiggy Instamart x Mission Impossible: Dead Reckoning
Objective:
To create an engaging campaign that highlights Swiggy Instamart's ability to deliver snacks in any situation, inspired by the excitement of "Mission Impossible: Dead Reckoning."
Concept:
"The Impossible Delivery"
Swiggy Instamart delivery executives, dressed as secret agents in black coats, sneak snacks into a theatre during a special screening of the movie, showcasing their ingenuity and dedication.
Conclusion:
This campaign will create buzz around the movie and highlight Swiggy Instamart's promise of delivering snacks anywhere, even in seemingly impossible scenarios.
Article -
https://www.afaqs.com/news/mktg/swiggy-instamarts-secret-agent-delivers-snacks-at-mission-impossible-exclusive-premiere