Event: Red Bull Soap Box Race
Brand: Swiggy Instamart - The Quick Commerce Brand
Concept Idea:
Instamart delivers groceries and essentials in just 10 minutes. Eggs are one of the most fragile items we deliver, showing how careful and fast we are. By making our soap box cart look like an egg carton, we highlight our skill in delivering even delicate items quickly and safely. This fun twist will make our cart stand out and be memorable.
Design Idea:
Our soap box cart will look like a big, eye-catching egg carton on wheels. It will have spots for eggs and show off Instamart’s brand. The mix of fragile eggs and a tough cart will be fun and interesting to see.
Goal:
The Swiggy Instamart Egg Carton Soap Box Cart will:
• Promote our brand with a creative and fun design.
• Show that Instamart can deliver fragile items quickly and safely.
• Entertain and impress people with a unique cart at the Red Bull Soap Box Race.
By using the egg carton design, Instamart can show off its strengths in a fun and memorable way, making a big impression at the Red Bull Soap Box Race.
