Swiggy Instamart Pre-Roll Ad
Objective:
To promote Swiggy Instamart's quick 10-minute delivery service by targeting users searching for specific recipes on YouTube.
To promote Swiggy Instamart's quick 10-minute delivery service by targeting users searching for specific recipes on YouTube.
Strategy:
Utilize YouTube's targeted advertising to display pre-roll ads to users searching for popular recipes like "butter chicken." The ad will highlight Swiggy Instamart's version of the recipe, emphasizing the convenience and speed of their delivery service.
Utilize YouTube's targeted advertising to display pre-roll ads to users searching for popular recipes like "butter chicken." The ad will highlight Swiggy Instamart's version of the recipe, emphasizing the convenience and speed of their delivery service.
Execution:
When a user searches for "butter chicken" on YouTube, our pre-roll ad will appear before the recipe video. The ad will showcase Swiggy Instamart's quick and easy delivery of all necessary ingredients within 10 minutes, ensuring that viewers can make their favorite recipes without the hassle of last-minute grocery runs.
When a user searches for "butter chicken" on YouTube, our pre-roll ad will appear before the recipe video. The ad will showcase Swiggy Instamart's quick and easy delivery of all necessary ingredients within 10 minutes, ensuring that viewers can make their favorite recipes without the hassle of last-minute grocery runs.
Outcome:
Increase brand visibility and reinforce Swiggy Instamart's value proposition of fast, reliable delivery, making cooking at home more convenient for users.
Increase brand visibility and reinforce Swiggy Instamart's value proposition of fast, reliable delivery, making cooking at home more convenient for users.
Credit -
General Manager, Design – Tushar Waghmare
Assistant Manager, Design – Swapnil Chaughule
Copy - Manisha Kumar and Anish Karkera