Swiggy Instamart's Mango Scented Newspaper Campaign

Swiggy Instamart's Mango Scented Newspaper Campaign

Objective:
Promote Swiggy Instamart’s mango offerings and boost sales in Mumbai through a unique sensory experience.

Campaign Concept:
In partnership with The Times of India, we introduced a mango-scented newspaper. The irresistible aroma of mangoes was designed to captivate readers and drive cravings, making the reading experience memorable.

Execution:
Scented Newspapers: Infused with a delightful mango fragrance.

Imagery:
Used vibrant, mouthwatering mango images to enhance the scent effect.

Distribution: 
Circulated across Mumbai for maximum reach and engagement.

Results:
Sales Impact: Significant increase in mango sales, hitting an all-time high in Mumbai.
AMV Records: Highest ever Average Monthly Volume (AMV) achieved.
Organic Traction: Widespread social media buzz and word-of-mouth promotion.

Conclusion: 
The mango-scented newspaper campaign captivated the audience and drove impressive business results, setting a new benchmark for Swiggy Instamart's marketing campaigns.

Acknowledgments: 
Thank you to The Times of India, Havas Media team and the entire Swiggy Instamart team for making this campaign a success.
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Video credit - rajatkumar_31
Credits
Brand: Swiggy Instamart
VP Brand - Mayur Hola
Marketing Lead - Abhishek Shetty               
Brand Marketing, Manager - Deepali G Puranik
Assistant Manager, Marketing - Chaarvee Kumar 
Director Marketing, Creative Head - Prateek Suri
General Manager, Design – Tushar Waghmare
Assistant Manager, Design  – Swapnil Chaughule
Copy - Yudhajit Mukherjee, Nikhil Poddar
Photographer - Mihir Hardikar
Food stylist - Nikita Khandhadiya
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