Swiggy Pre-IPO Ad
Objective:
To showcase Swiggy's impact on everyday life through its four brands—Swiggy Food, Swiggy Instamart, Swiggy Dineout, and Swiggy Genie—using a clean and impactful visual narrative.
To showcase Swiggy's impact on everyday life through its four brands—Swiggy Food, Swiggy Instamart, Swiggy Dineout, and Swiggy Genie—using a clean and impactful visual narrative.
Concept:
The iconic Swiggy "S Pin" becomes the central element, symbolizing Swiggy's omnipresence in daily moments. Each section of the "S Pin" visually represents a brand:
The iconic Swiggy "S Pin" becomes the central element, symbolizing Swiggy's omnipresence in daily moments. Each section of the "S Pin" visually represents a brand:
Swiggy Food, Swiggy Instamart, Swiggy Dineout, Swiggy Genie.
Tone:
Minimalistic and direct, reinforcing Swiggy’s role as an indispensable part of modern life.
Minimalistic and direct, reinforcing Swiggy’s role as an indispensable part of modern life.
Execution:
A clean still design featuring the "S Pin" seamlessly transforming to reveal the four brand stories.
A clean still design featuring the "S Pin" seamlessly transforming to reveal the four brand stories.
Credits
Brand: Swiggy
VP Brand - Mayur Hola
Director Marketing, Creative Head - Prateek Suri
Assistant Manager, Design – Swapnil Chaughule
General Manager, Design – Arjun Sharma ( Thanks for pushing this idea )
General Manager, Design – Megha Joshi
Lead Designer - Chandra.mohanov
Copy - Yudhajit Mukherjee